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Nothing Phone 3 U.S. Launch Confirmed: Snapdragon 8s Gen 3, Glyph 2.0, Coming in 2025
I still remember standing in a crowded electronics market in Delhi two summers ago, watching a college student unbox a Nothing Phone (1).
The clear back, the glowing Glyph lights, the sheer number of heads turning to get a closer look - it wasn’t just a phone. It was a conversation starter.
Back then, the Nothing brand felt underground. Available only to a select few. There was no U.S. retail plan, barely any offline presence in India, and most users relied on Telegram forums for support.
Fast forward to today: Nothing CEO Carl Pei has confirmed that the Nothing Phone (3) will officially launch in the United States in 2025, with full carrier support.
In parallel, Pei announced a major retail and service center expansion in India, promising to deepen the company’s local presence beyond metro cities.
This is more than a product update. It's a strategic pivot - and a test of whether Nothing can break through in two of the world’s toughest smartphone markets.
Carl Pei, speaking to tech media this week, confirmed that Nothing Phone (3) will go on sale in the U.S. in Q3 2025.
This is more than a product update. It's a strategic pivot - and a test of whether Nothing can break through in two of the world’s toughest smartphone markets.
Pei Confirms U.S. Launch After Years of Beta Access
Carl Pei, speaking to tech media this week, confirmed that Nothing Phone (3) will go on sale in the U.S. in Q3 2025.
This marks a shift from its earlier limited availability, which had frustrated U.S. fans who could only access beta versions with spotty network compatibility.
The new model will be fully optimized for U.S. carriers, including support for both sub-6GHz and mmWave 5G bands - a crucial update that aligns Nothing with consumer expectations in a market long dominated by Apple, Samsung, and Google.
The announcement comes at a time when the U.S. smartphone market is stagnant in terms of innovation, with users seeking design freshness and performance without bloated software experiences.
The U.S. smartphone space hasn’t seen a real disruptor since OnePlus made waves in the mid-2010s.
The new model will be fully optimized for U.S. carriers, including support for both sub-6GHz and mmWave 5G bands - a crucial update that aligns Nothing with consumer expectations in a market long dominated by Apple, Samsung, and Google.
The announcement comes at a time when the U.S. smartphone market is stagnant in terms of innovation, with users seeking design freshness and performance without bloated software experiences.
Why This Launch Matters
The U.S. smartphone space hasn’t seen a real disruptor since OnePlus made waves in the mid-2010s.
Ironically, Pei was behind that movement too. His attempt with Nothing is more design-led, more minimalist, and arguably more ambitious.
Competition: The U.S. is a saturated market. Apple and Samsung control nearly 80% of the pie.
Why it’s a big deal:
Competition: The U.S. is a saturated market. Apple and Samsung control nearly 80% of the pie.
Carriers prefer safe bets. Breaking into retail stores and carrier partnerships takes muscle and money.
Timing: Pei is playing the long game. After two years of beta testing and refining the Nothing OS, this launch signals maturity and confidence.
Differentiation: Nothing’s transparent hardware and stripped-down software are designed to appeal to users who are tired of over-engineered phones.
Pei isn’t just targeting the West.
In a move that might matter more in terms of volume and loyalty, he confirmed plans to expand Nothing’s offline footprint in India, responding to repeated requests from Indian users online.
His now-viral response - "Working on that bhai" - was more than a tweet. It was a promise.
Over the next year, Nothing will open physical retail stores and authorized service centers in key tier-2 and tier-3 cities.
Timing: Pei is playing the long game. After two years of beta testing and refining the Nothing OS, this launch signals maturity and confidence.
Differentiation: Nothing’s transparent hardware and stripped-down software are designed to appeal to users who are tired of over-engineered phones.
Ground Strategy: India Expansion in Focus
Pei isn’t just targeting the West.
In a move that might matter more in terms of volume and loyalty, he confirmed plans to expand Nothing’s offline footprint in India, responding to repeated requests from Indian users online.
His now-viral response - "Working on that bhai" - was more than a tweet. It was a promise.
Over the next year, Nothing will open physical retail stores and authorized service centers in key tier-2 and tier-3 cities.
That includes cities like Indore, Surat, Lucknow, and Jaipur - regions where offline sales still drive over 60% of smartphone purchases.
India remains one of the few smartphone markets still growing. It’s also fiercely competitive and price-sensitive.
Offline presence in India isn’t just about sales - it’s about trust and support.
Why India Still Matters
India remains one of the few smartphone markets still growing. It’s also fiercely competitive and price-sensitive.
Offline presence in India isn’t just about sales - it’s about trust and support.
Brands like Vivo, Oppo, and Xiaomi have dominated here not just because of low prices, but because they show up physically: at festivals, in shopping malls, and in the neighborhood repair kiosk.
Nothing’s promise to expand after-sales service - long a pain point for early adopters - signals that it's serious about customer satisfaction.
While full specs haven’t been officially released, here’s what insiders and leaks suggest the Phone (3) will offer:
Feature Details
Nothing’s promise to expand after-sales service - long a pain point for early adopters - signals that it's serious about customer satisfaction.
What to Expect From the Nothing Phone (3)
While full specs haven’t been officially released, here’s what insiders and leaks suggest the Phone (3) will offer:
Key Specs (Expected)
Feature Details
Display 6.7-inch OLED, 120Hz refresh rate
Processor Qualcomm Snapdragon 8s Gen 3
RAM 12GB LPDDR5X
Storage 128GB / 256GB UFS 4.0
Battery 5000mAh, 65W fast charging
OS Nothing OS 3.0 (based on Android 15)
Rear Camera 50MP main (Sony IMX890) + 50MP ultrawide
Front Camera 32MP
Build Recycled aluminum frame, Gorilla Glass Victus 2
Extras Glyph interface 2.0, IP68 rating, stereo speakers
New Glyph Interface: The Glyph interface - Nothing’s signature light notification system - is expected to get a functional upgrade, potentially allowing more granular app-based controls and third-party API access.
Eco Credentials: Pei has confirmed the use of more recycled components. The packaging is rumored to be plastic-free.
Software: Nothing OS 3.0 promises a leaner experience with fewer preinstalled apps.
The focus is on performance, reduced bloat, and meaningful customization.
Compared to rivals like the Samsung Galaxy A75 or the iPhone SE (2025), the Phone (3) offers a more premium build, comparable performance, and a genuinely unique design.
How It Stacks Up
Compared to rivals like the Samsung Galaxy A75 or the iPhone SE (2025), the Phone (3) offers a more premium build, comparable performance, and a genuinely unique design.
Its clean Android UI feels closer to Pixel than Samsung - and that’s a good thing.
Carrier partnerships in the U.S. will be crucial. Without visibility in AT&T, Verizon, or T-Mobile stores, even a brilliant device might get overlooked.
And while Nothing’s software is light and fast, it still lacks some of the polish and ecosystem advantages of Apple or Samsung.
But questions remain.
Carrier partnerships in the U.S. will be crucial. Without visibility in AT&T, Verizon, or T-Mobile stores, even a brilliant device might get overlooked.
And while Nothing’s software is light and fast, it still lacks some of the polish and ecosystem advantages of Apple or Samsung.
Read more new smartphone news here
The short answer: Yes, but not without friction.
Nothing’s biggest strength is also its weakness - it dares to be different.
That wins attention and praise from tech enthusiasts. But in the mainstream market, where decisions are made on habit, discounts, and brand recall, standing out isn’t always enough.
Carl Pei is betting on a long-term vision: to build a tech brand that people recognize by feel, not just by name.
For that, he’ll need not just good hardware, but consistent software updates, strong carrier ties, better after-sales support, and real physical presence.
Meanwhile, in India, his commitment to expand retail operations shows that he understands the importance of visibility and trust in a market that still shops in person.
If he pulls both off, Nothing could become the first truly global smartphone brand to emerge from a post-OnePlus world.
When I met a group of tech students recently in Bangalore, they weren’t comparing megapixels or battery specs. They were comparing “vibes.” Which phone looks cooler? Which one feels cleaner? Which one gets noticed?
In a space flooded with sameness, Nothing is betting big on feel - the experience, the design, the aftertaste of owning something different.
That’s not a gimmick. It’s a strategy. And if Pei plays his cards right, 2025 could be the year Nothing becomes something big.
See more smartphone launches
Can Nothing Really Compete?
The short answer: Yes, but not without friction.
Nothing’s biggest strength is also its weakness - it dares to be different.
That wins attention and praise from tech enthusiasts. But in the mainstream market, where decisions are made on habit, discounts, and brand recall, standing out isn’t always enough.
Carl Pei is betting on a long-term vision: to build a tech brand that people recognize by feel, not just by name.
For that, he’ll need not just good hardware, but consistent software updates, strong carrier ties, better after-sales support, and real physical presence.
The Road Ahead
With the U.S. launch of Phone (3), Pei is entering a territory that even Xiaomi has failed to crack. But unlike many Chinese OEMs, Nothing carries a Western design philosophy, a transparent PR strategy, and a growing fanbase.Meanwhile, in India, his commitment to expand retail operations shows that he understands the importance of visibility and trust in a market that still shops in person.
If he pulls both off, Nothing could become the first truly global smartphone brand to emerge from a post-OnePlus world.
Final Thoughts
When I met a group of tech students recently in Bangalore, they weren’t comparing megapixels or battery specs. They were comparing “vibes.” Which phone looks cooler? Which one feels cleaner? Which one gets noticed?
In a space flooded with sameness, Nothing is betting big on feel - the experience, the design, the aftertaste of owning something different.
That’s not a gimmick. It’s a strategy. And if Pei plays his cards right, 2025 could be the year Nothing becomes something big.
See more smartphone launches
Related news:
Nothing Phone 3, Headphone 1 Launched in India: Snapdragon 8s Gen 4, Transparent Design, ₹49,999 Start
About the Author:
Michael B. Norris is a veteran technology journalist with over a decade of experience covering mobile innovation, smartphone ecosystems, and global tech brands. His work has appeared in major publications across Asia and North America. He specializes in tracking emerging hardware startups and evaluating their market strategies
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