If you’re reading this, you want the bottom line on HMD's 5G smartphone lineup for India and how it differs from the global HMD Pulse. Let’s skip the industry fluff and get straight to the facts. The device initially teased online as the "HMD Arrow" officially launched in India on July 25, 2024, as the HMD Crest and HMD Crest Max.
To compete in India’s hyper-competitive budget market, HMD didn't just rename the Pulse. They overhauled the processor for 5G, upgraded the display to a vibrant OLED, pushed the selfie camera to a massive 50MP, and added a DIY repairability feature that almost no competitor offers.
Here is exactly how the hardware has changed, the hidden differences between the two new models, and what these specs actually mean for your daily use.
The Naming Drama: From Arrow to Crest
Why did HMD abruptly drop the "Arrow" name after teasing it online? Trademark hurdles. While the internet was busy speculating, HMD quietly pivoted and released the devices as the HMD Crest (starting at ₹14,499) and the Crest Max (₹16,499). So, if you're still seeing articles promising pre-orders for the "HMD Arrow," you can safely ignore them. They are working off outdated rumors.
Silicon Shift and Real-World Performance
The global HMD Pulse relies on the Unisoc T606, a 12nm, 4G-only chip. For India, HMD upgraded the Crest to the Unisoc T760, which brings native 5G support. But why didn't they switch to a Snapdragon?
Think about how smartphone pricing works. By sticking with Unisoc but upgrading to their T760 architecture, HMD kept the price low while delivering a massive under-the-hood improvement. The T760 is built on a 6nm process. What does that "6nm" actually mean for you? It means the transistors inside the chip are packed much closer together than on the older 12nm chip. The result? Electricity travels shorter distances, meaning the phone draws significantly less battery and generates far less heat during heavy tasks.
But let's talk about real-world performance versus marketing. HMD proudly advertises an AnTuTu benchmark score of "5,10,000+" for the Crest. However, independent real-world tests consistently show the device scoring closer to the 468,000–472,000 range. While it might not hit that elusive 510K mark in daily use, a reliable 470K score means it will still easily handle casual gaming and heavy multitasking without stuttering.
The Screen Upgrade and Unboxing Realities
The standard global Pulse ships with a basic 720p HD+ LCD screen. The Indian Crest ditches that entirely for a 6.67-inch FHD+ OLED display.
Is that just a marketing acronym? Not at all. LCD screens rely on a heavy backlight, meaning even when the screen tries to show you the color black, it still pushes light through making it look washed out and gray. OLED screens are fundamentally different. They can turn off individual pixels completely. When an OLED screen shows black, that part of the screen is literally turned off. This gives you incredibly rich, deep contrast for watching movies.
Before you buy, know what's in the box: The Indian Crest series generously includes a 33W charging brick and a basic protective case. However, it lacks a pre-applied screen protector. Why does this matter? The phone features a frosted glass back that, while highly premium-looking, is notoriously slippery in the hand. Do yourself a favor: buy a tempered glass screen protector at checkout, and immediately snap on the included case to avoid an accidental drop on day one.
The Creator-Focused 50MP Selfie Camera
While the global Pulse has a basic 8MP front-facing camera, the Crest features a massive 50MP selfie shooter.
Why such a huge jump? HMD knows the Indian market is heavily driven by content creators. A 50MP front camera, paired with built-in gesture controls for hands-free shooting, changes the Crest’s primary identity. It isn't just a budget communication device; it’s a starter kit for vlogging. You don't need a selfie stick when you can just wave your hand to trigger a high-resolution portrait.
Crest vs. Crest Max: Which Should You Buy?
You might be wondering: is the Crest Max worth the extra ₹2,000? Let's break down the math.
The standard Crest gives you 6GB of RAM, 128GB of storage, and a capable dual rear camera setup (50MP + 2MP). It’s a solid daily driver. But the Crest Max upgrades you to 8GB of RAM and doubles your storage to 256GB.
More importantly, the Max completely overhauls the camera module. You get a Triple Rear Camera setup featuring a 64MP primary sensor, a 5MP Ultra-Wide lens, and a 2MP Macro lens. Why does this matter? Have you ever tried to take a group photo or capture a sprawling landscape, only to find you can't back up far enough to fit everything into the frame? That 5MP Ultra-Wide lens on the Max gives you the breathing room to capture the whole scene. If you travel or shoot wide landscapes, that ₹2,000 upgrade is an absolute no-brainer.
Software, Battery, and The "Hidden" Warranties
Beyond the spec sheet, four critical factors elevate the Crest series above its rivals along with one software quirk you should expect:
The Clean Android Experience: The Crest runs on a clean, bloatware-free version of Android 14. Have you ever bought a budget phone only to be bombarded with spammy notifications and system ads right out of the box? Many competitors subsidize their hardware costs by packing their phones with unwanted apps. HMD skips this entirely. A clean interface means you aren't paying for your phone with your patience.
The "Adaptive Battery" Quirk: Don't panic if your battery drains quickly during the first week. Early users have reported noticeable "idle battery drain" overnight right out of the box. This is actually due to Android 14's "Adaptive Battery" feature learning your usage patterns. Give it a few weeks; it usually stabilizes and provides excellent screen-on time after a month of extensive use.
Battery Degradation Transparency: Speaking of the 5,000 mAh battery, how long will it actually hold a charge? HMD explicitly designs their battery to stay in peak shape for 800 full charge cycles. That translates to roughly two and a half years of daily charging before you notice any significant battery degradation.
The Exact Software Lifespan: When calculating a phone's true lifespan, you need to know the update policy. HMD promises 2 years of security updates for the Crest series. While it does not guarantee major Android OS upgrades, knowing you have 24 months of verified security patches allows you to plan your upgrade cycle safely.
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The 1-Year Replacement Guarantee: Think about standard budget phone warranties. If your device breaks, you are usually left without a phone for weeks while it sits in a repair center. HMD promises a hassle-free, no-questions-asked replacement within the first year. In a price bracket where customer service is notoriously unreliable, this guarantee transforms a risky budget purchase into a safe, long-term investment.
The Secret Weapon: Gen 2 DIY Repairability
Finally, here is the detail most tech sites miss completely. The HMD Crest carries over the brand's "Repair-it-yourself" capability.
Have you ever accidentally cracked your screen or worn out your charging port, only to find out the repair shop wants half the price of the phone to fix it? HMD designed the Crest so you can repair it at your kitchen table. With a basic toolkit, you can swap out the display, back panel, battery, or charging port yourself. In the budget segment, where a single repair bill usually means throwing the phone away, this DIY feature guarantees your phone actually lasts.
The Bottom Line
Other sites might try to pad their articles with national 5G buffering speeds, but the reality of the HMD Crest comes down to targeted localization. HMD knew a 4G LCD phone wouldn't survive against aggressive pricing from competitors in India. By upgrading to a 6nm 5G chip, an OLED screen, a massive selfie camera, and backing it all with a 1-Year Replacement Guarantee, HMD has built a genuinely compelling device that respects both your wallet and your time.
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