iphone 18 pro max 2tb price Pre-Orders Across Vietnam as Buyers Spend Billions Ahead of Launch

Vietnamese tech fans have placed over 300,000 deposits for the new iPhone 18 Pro and iPhone 18 Pro Max within 24 hours of pre-orders opening on September 12. Across authorized retailers like TopZone, Viettel Store, Di Dong Viet, and CellphoneS, buyers put down 1 million VND each to secure early delivery on September 18, generating an estimated 300 billion VND in upfront commitments.

Analyst Take (Michael B. Norris): Having tracked Apple supply lines through the iPhone 16 and 17 cycles, this early frenzy mirrors a classic "burst" pattern. Even though the device hasn't officially reached hands yet, seeing 10,000 deposits lock in at CellphoneS in just 15 minutes proves brand gravity outweighs incremental spec fatigue. The market is treating the September 18 drop like opening day at a stadium.

 

Colors and Configurations: Deep Red Takes the Lead

The lineup introduces Burgundy Red alongside Ice Blue, Silver, and Black. Early retail data highlights sharp consumer preferences:

• Model Preference: Di Dong Viet reported 84% of orders went to the larger iPhone 18 Pro Max.

• Storage Choice: 75% selected the baseline 256GB storage tier.

• Trending Shade: Burgundy Red captured 66% of customer selections.

Analyst Take (Michael B. Norris): Every year, the "hero color" carries Apple's initial momentum. From a consumer behavior standpoint, picking Burgundy Red acts like wearing an exclusive gaming skin—it's the only visual cue that signals to everyone on the street you upgraded from last year's titanium slab. What catches my eye is the heavy tilt toward base 256GB; buyers want the status of the flagship chassis without swallowing the steep premium on higher storage tiers.

 

Understanding the Tech: How the A20 Pro and Camera Work

Under the hood, both models introduce Apple's A20 Pro processor and an adjustable mechanical aperture on the main camera sensor:

• A20 Pro Silicon: Manufactured on an ultra-dense process, the processor boosts memory bandwidth by 50% to manage on-device AI operations and high-resolution rendering without overheating.

• Mechanical Aperture: The main camera physically opens and closes its lens iris to regulate light entry and background blur.

Think of it like a racing game: the A20 Pro chip is a wider, eight-lane highway that lets massive traffic flow without causing a single stutter. Meanwhile, the new camera aperture works just like squinting your eyes on a bright sunny afternoon—narrowing the lens opening in blinding light to keep details sharp, and widening it in dark rooms so the camera can "see" without introducing grainy noise.

Analyst Take (Michael B. Norris): Apple moving to variable aperture hardware is a significant pivot. On previous generations like the iPhone 17 Pro, portrait separation was largely synthetic software trickery that often missed edge details around hair and glasses. Bringing real physical aperture control finally brings mobile shooting closer to a dedicated mirrorless camera.

 

Pricing Structure Across Retail Channels

Prices start approximately 4 million VND higher than the previous generation's base tiers:

Model	256GB	512GB	1TB	2TB
iPhone 18 Pro	38.99M VND	45.49M VND	58.49M VND	77.99M VND
iPhone 18 Pro Max	41.99M VND	48.49M VND	61.49M VND	80.99M VND

Analyst Take (Michael B. Norris): A ceiling of nearly 81 million VND for the 2TB Pro Max is an eye-watering milestone. While everyday users should steer clear of paying PC-grade prices for high-tier storage, this tier exists strictly for commercial videographers shooting uncompressed ProRes log formats who can justify the hardware write-off.

What the Early Delay of the Foldable Means for Sales

Apple's strategic release calendar also heavily impacted these opening figures. The much-anticipated folding iPhone Duo will not hit stores until late October, leaving the traditional 18 Pro and Pro Max as the sole hardware options for September upgraders.

Analyst Take (Michael B. Norris): By staggering releases, Apple effectively captured both impatient luxury spenders today and reserved a secondary wave for early adopters awaiting the Duo next month. For anyone sitting on an iPhone 16 or 17 Pro, holding off until hands-on thermal benchmarks arrive on September 18 is the sensible move

 External references 

Apple