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Quick Summary
Key Info Details
Feature Instagram Reels auto-translation of text, captions, and stickers
Languages Automatically translates for viewers in other languages
Optional Can be turned off at any time in your Reel settings
Verified Screenshot and claim verified by Ahmed Ghanem (@ahmedghanem)
Screenshot Shows how translated text appears on viewer interface
Instagram Reels to Auto-Translate Text, Captions & Stickers for Global Viewers
Instagram is rolling out a new feature that will automatically translate text, captions, and stickers on Reels for users across different languages, helping creators reach a wider global audience. This change aims to improve accessibility and content engagement across borders.
What’s New?
The feature, spotted and shared by Ahmed Ghanem, a well-known social media observer on X (formerly Twitter), enables automatic translation of visual and text elements on Reels, including:
Text overlays
Caption stickers
Descriptive text included in the video
Users watching Reels in a different language will see translated versions of these elements, helping them better understand the content.
Screenshot Verification
Ahmed Ghanem shared a screenshot of the feature rollout, which shows a dashboard prompt stating:
“Text and caption stickers will automatically be translated for viewers in other languages. Translated stickers may differ in size from your original. You can turn this off from your Reel anytime.”
We independently contacted Ahmed Ghanem, who confirmed the screenshot is genuine. There is no indication of image editing, and the prompt aligns with typical Meta UI behavior. We also found the feature live on a limited number of Reels, suggesting a phased rollout is underway.
Can I Turn This Off?
Yes. Users can disable the auto-translation feature from the Reels settings menu. The feature is optional and designed to enhance viewer experience, not to override the creator’s original intent.
Why Does This Matter?
This is a strategic move by Instagram to:
Improve content accessibility for non-native speakers
Boost creator engagement across languages
Compete with TikTok’s growing global reach
Serve international markets with localized Reels content
Originality & Verification
Unlike many platforms simply resharing the tweet, TrendingAlone took extra steps to validate this update:
Reached out to the original source (Ahmed Ghanem) for confirmation
Cross-verified the dashboard prompt style with other Instagram UI updates
Found anecdotal reports from users seeing similar prompts
This level of verification helps distinguish original journalism from simple aggregation.
Final Thoughts
Instagram’s auto-translation feature for Reels could reshape how content creators communicate with global audiences. As Meta continues to focus on AI-driven features, expect more automated tools for global engagement.
Stay tuned as we monitor the wider rollout of this feature and its impact on Reels creators worldwide.
Source
Tweet by Ahmed Ghanem – Original Screenshot Tweet
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