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Google Veo 3 AI Launches Video Tool: Features, Access, and What It Means for Indian Creators
Summary Highlights:
Veo 3 is Google's most advanced AI tool for generating high-quality videos from text/image prompts.
Currently available only in the U.S. via Gemini Advanced and Vertex AI Cloud.
Indian creators express excitement but raise concerns about delayed access and global rollout transparency.
Google Unveils Veo 3: A Big Leap in AI Video Generation
At its I/O 2024 developer conference, Google unveiled Veo 3, a cutting-edge AI video tool that can generate 1080p video content from just text or image prompts. The company claims that Veo uses its most powerful generative model yet, understanding not just literal text, but tone, style, and cinematic details.
According to Eli Collins, VP of Product at Google DeepMind, Veo can understand natural language prompts and turn them into visually rich videos with realism and continuity.
How to Use Veo 3
Currently, access to Veo is limited to:
U.S.-based users
Subscribers of Gemini Advanced (powered by Gemini 1.5 Ultra)
Business clients using Google Cloud’s Vertex AI platform
Steps to use (for eligible users):
Subscribe to Gemini Advanced
Open the Gemini app (or use the web version)
Type a creative text or image prompt
Select the desired length, style, and mood
Let Veo generate the video
Not Yet Available in India – Why This Matters
Veo is not officially available in India as of now. This has created frustration among Indian digital creators, especially YouTubers and short-video editors, who say they feel left out of the global AI creative wave.
We spoke to Ananya Mehta, a Mumbai-based filmmaker and early adopter of AI tools:
“Google should consider fast-tracking access in India. We’re one of the largest creator economies. Holding back tools like Veo delays innovation.”
Google has not yet given a clear timeline for Veo's availability in India but says it is “actively working on expanding access.”
Veo vs OpenAI Sora: Feature Comparison
Feature Google Veo 3 OpenAI Sora
Resolution Up to 1080p Up to 1080p
Input Type Text or image prompts Text prompts
Length of Video Up to 1 minute (currently) Up to 60 seconds
Visual Style Cinematic, realistic Artistic, sometimes surreal
Customization Style, tone, camera angles Emotion, motion, objects
Access Gemini Advanced (US only) Not publicly available yet
While both tools are impressive, Veo seems better suited for storytelling, ad creation, and cinematic short videos — especially when prompt clarity and camera control are important.
Author’s Observation Michael B. Norris:
“As a tech writer who's followed AI development for a decade, Veo feels like Google’s most polished response yet to the generative video race. The clarity of motion and stylistic realism stands out. But its limited availability undercuts global excitement — especially in fast-growing creative markets like India.”What Indian Creators Want
We surveyed a few Indian content creators across Instagram, YouTube, and LinkedIn. Here's what they told us:
Excitement: “We need this! We’re tired of basic stock videos.”
Concerns: “Will it support Hindi or regional languages?”
Suggestions: “Give early access to verified creators like Google does with Pixel phones.”
Clearly, there's a strong desire for local integration and faster rollout.
What to Expect Next
While Google hasn't confirmed a launch date for India, the company has hinted that Veo will gradually roll out globally through controlled partnerships and creator collaborations. Expect to see:
Pilot programs for top creators
Regional language support testing
Integration with YouTube Shorts or Google Ads
Final Thoughts
Google’s Veo 3 marks a bold step forward in AI-powered creativity. It combines advanced prompt understanding with cinematic video output — a dream for digital storytellers.
But unless access expands beyond the U.S., the dream may stay out of reach for millions of creators worldwide — especially in video-first markets like India.
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