Realme 15 Pro Plus India Launch: Snapdragon 7 Gen 4, 7,000 mAh Battery, ₹28,999 Starting Price I still remember standing in a small mobile shop in Connaught Place five years ago, holding my first Realme phone. The device was surprisingly snappy, yet affordable - an unusual combination at the time. It felt like Realme had cracked the code for Indian buyers seeking high performance without spending a fortune. Today, the launch of the Realme 15 Pro Plus promises to revisit that philosophy, but with a far more ambitious approach. This article evaluates whether Realme’s latest midrange flagship lives up to the hype, combining real-world hands-on impressions, local insights, and verified specifications. Power Under the Hood: Midrange Performance Redefined The Realme 15 Pro Plus is powered by the Snapdragon 7 Gen 4 chipset, while the standard Realme 15 comes with the MediaTek Dimensity 7300+ SoC. Both are built on efficient 4nm fabrication processes, promising higher performance and better th...

AI Plus Smartphone Launch Date Confirmed: Nova 5G & Pulse 4G India Debut on July 8
I remember standing outside a small mobile store in Karol Bagh in 2019, watching a crowd gather around a live demo of the Redmi 7A.
It was priced under ₹6,000, and people weren’t just buying phones - they were buying into the promise of connectivity.
Processor MediaTek Dimensity 6100+ Unisoc T612
RAM/Storage 8GB RAM + 128GB 6GB RAM + 128GB
Battery 5000mAh, 33W fast charge 5000mAh, 18W
Rear Camera 50MP Dual AI 13MP AI
Front Camera 8MP 5MP
Software AI+ OS (Android 14, No Ads) AI+ OS Lite (Android 14)
Connectivity 5G, Dual SIM 4G, Dual SIM
Build Matte polycarbonate, IP54 Gloss finish, IPX2
From a user perspective, the Nova 5G’s clean UI is one of the more pleasant surprises - no ad spam, no preloaded junk, and gesture-based controls that actually feel useful rather than gimmicky.
Since then, budget smartphones have evolved dramatically, and today’s launch of the AI+ Nova 5G and Pulse 4G marks another defining moment in India’s entry-level tech story.
Flipkart, in partnership with AI+, has officially launched the Nova 5G and Pulse 4G, two affordable smartphones focused on AI-first experiences, “Made-in-India” manufacturing, and sleek performance for everyday users.
Flipkart, in partnership with AI+, has officially launched the Nova 5G and Pulse 4G, two affordable smartphones focused on AI-first experiences, “Made-in-India” manufacturing, and sleek performance for everyday users.
These models aim squarely at Indian youth and first-time smartphone buyers who want more than just specs - they want an intuitive, seamless mobile experience.
AI+ Nova 5G (8GB+128GB): ₹11,999
AI+ Pulse 4G (6GB+128GB): ₹8,499
Availability: Flipkart-exclusive starting July 10, with early access for Flipkart Plus members.
Introductory Offer: ₹1,000 off on select credit cards & EMI offers.
Redmi 13C 5G: ₹12,499
realme Narzo N63: ₹8,999
Samsung M14 5G: ₹13,490
I noticed the AI+ pricing is carefully slotted - just under Redmi and realme in its class — yet with a premium gloss and clean UI, hinting at broader ambitions.
FeatureAI+ Nova 5GAI+ Pulse 4G
Price & Availability
AI+ Nova 5G (8GB+128GB): ₹11,999
AI+ Pulse 4G (6GB+128GB): ₹8,499
Availability: Flipkart-exclusive starting July 10, with early access for Flipkart Plus members.
Introductory Offer: ₹1,000 off on select credit cards & EMI offers.
Competitor Prices:
Redmi 13C 5G: ₹12,499
realme Narzo N63: ₹8,999
Samsung M14 5G: ₹13,490
I noticed the AI+ pricing is carefully slotted - just under Redmi and realme in its class — yet with a premium gloss and clean UI, hinting at broader ambitions.
Specifications (At a Glance)
FeatureAI+ Nova 5GAI+ Pulse 4G
Display 6.72" FHD+ LCD, 120Hz 6.56" HD+ LCD, 90Hz
Processor MediaTek Dimensity 6100+ Unisoc T612
RAM/Storage 8GB RAM + 128GB 6GB RAM + 128GB
Battery 5000mAh, 33W fast charge 5000mAh, 18W
Rear Camera 50MP Dual AI 13MP AI
Front Camera 8MP 5MP
Software AI+ OS (Android 14, No Ads) AI+ OS Lite (Android 14)
Connectivity 5G, Dual SIM 4G, Dual SIM
Build Matte polycarbonate, IP54 Gloss finish, IPX2
From a user perspective, the Nova 5G’s clean UI is one of the more pleasant surprises - no ad spam, no preloaded junk, and gesture-based controls that actually feel useful rather than gimmicky.
I’d expect a lot of appeal among students and working professionals frustrated with bloated UIs.
Midnight sale begins July 10
Early access via Flipkart Plus (July 9 evening)
Bank discounts (Axis, ICICI), No-cost EMI options
Exclusive first-day exchange offers via Flipkart’s SmartUpgrade
Free screen replacement (first 6 months) for early buyers
Official info available at AI+ Launch Page
While Apple and Samsung dominate the mid- and premium-tier, their hold over sub-₹15K buyers has loosened.
What to Expect on Launch Day
Midnight sale begins July 10
Early access via Flipkart Plus (July 9 evening)
Bank discounts (Axis, ICICI), No-cost EMI options
Exclusive first-day exchange offers via Flipkart’s SmartUpgrade
Free screen replacement (first 6 months) for early buyers
Official info available at AI+ Launch Page
Market Context & Competition
While Apple and Samsung dominate the mid- and premium-tier, their hold over sub-₹15K buyers has loosened.
According to market analyst Ravi Duggal, “This is the year Indian brands could reclaim budget territory, and AI+ has entered with precision - price, AI, and user-first OS.”
Madhav Sheth, former realme CEO and now AI+ India’s head, stated during the launch, “We’ve built AI+ with the belief that entry-level phones should not mean compromise - not on intelligence, not on style.”
In a segment saturated by familiar names, AI+ seems to be creating space by simplifying Android rather than overwhelming users.
Madhav Sheth, former realme CEO and now AI+ India’s head, stated during the launch, “We’ve built AI+ with the belief that entry-level phones should not mean compromise - not on intelligence, not on style.”
In a segment saturated by familiar names, AI+ seems to be creating space by simplifying Android rather than overwhelming users.
I noticed this particularly in the camera UI — clean layout, built-in AI scene detection, and real-time translation on the Nova 5G that actually worked in dim lighting, which is rare for this range.
Several users on Flipkart’s Q&A section and X (formerly Twitter) are already comparing it favorably to realme’s Narzo series. One post read: “No bloat, clean Android, great screen. This feels like what Moto used to be.”
Analysts, too, are taking note. “AI+ is positioning itself like Nothing did - fresh, focused, and unlike typical BBK sub-brands,” noted technology watcher Meenal Trivedi.
AI+ Nova 5G and Pulse 4G launched exclusively on Flipkart for ₹11,999 and ₹8,499.
India-first brand with “Made in India” tag and ad-free AI+ OS.
Nova 5G supports 120Hz display, 50MP camera, 5G support under ₹12K.
Launch offers include no-cost EMI, bank discounts, and free screen replacement.
Competing directly with Redmi, realme, and Samsung’s budget lineup.
Execs and analysts highlight user-centric OS and India-tailored features.
Launch day expected to see high demand due to Flipkart Plus early access and EMI schemes.
Industry Buzz & User Opinions
Several users on Flipkart’s Q&A section and X (formerly Twitter) are already comparing it favorably to realme’s Narzo series. One post read: “No bloat, clean Android, great screen. This feels like what Moto used to be.”
Analysts, too, are taking note. “AI+ is positioning itself like Nothing did - fresh, focused, and unlike typical BBK sub-brands,” noted technology watcher Meenal Trivedi.
Key Takeaways
AI+ Nova 5G and Pulse 4G launched exclusively on Flipkart for ₹11,999 and ₹8,499.
India-first brand with “Made in India” tag and ad-free AI+ OS.
Nova 5G supports 120Hz display, 50MP camera, 5G support under ₹12K.
Launch offers include no-cost EMI, bank discounts, and free screen replacement.
Competing directly with Redmi, realme, and Samsung’s budget lineup.
Execs and analysts highlight user-centric OS and India-tailored features.
Launch day expected to see high demand due to Flipkart Plus early access and EMI schemes.
Related article
Nxtq smartphone Launch Date Confirmed: AI+ Models to Debut in India on July 8 via Flipkart
Michael B. Norris is a technology journalist with over a decade of experience covering India’s mobile tech ecosystem.
Michael B. Norris is a technology journalist with over a decade of experience covering India’s mobile tech ecosystem.
At TrendingAlone, he tracks smartphone launches, startup innovations, and the rapidly shifting landscape of digital-first consumer technology
Comments
Post a Comment