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Instagram Reels Linking Feature Live: Link Old Videos via New Quick Menu Update

Published from Mumbai, July 26, 2025 | By Michael B. Norris, social media trends journalist
“I couldn’t believe it when I saw it - the reel I posted two months ago suddenly had a new button beneath it: ‘Link to another Reel.’ I tapped it, out of curiosity.
And just like that, Instagram opened a menu of all my past reels.
I selected a few, hit ‘Link,’ and watched as my older content started feeding traffic to my new one.
It felt like something Instagram should’ve added years ago.”
That was my first brush with Instagram’s latest quiet rollout: a Reels linking feature that, as first reported by Twitter user @ahmedghanem, allows creators to link previously posted reels to each other via the Reels quick action menu. No press release. No fanfare. Just a minor update with major implications - and Instagram hasn’t even posted about it publicly as of this writing.
But when Ahmed Ghanem, a reliable name in the world of social media leaks and feature discoveries, posted a screenshot with the caption:
#Instagram added an option to link previously posted Reels together from the Reels quick action menu,
...the digital content community took notice.
The feature, as seen in early screenshots, allows users to link any of their previously published reels directly from a new or existing reel using a quick action menu.
Tap the three-dot menu on your published reel.
Select "Link Reels."
Choose from a list of your previously posted reels.
Once linked, viewers of one reel will see a ‘View Linked Reel’ button directing them to the other reel.
It appears Instagram is experimenting with deep linking inside its own content ecosystem - a move that mimics YouTube’s use of cards and end screens, but optimized for vertical video.
Instagram Reels is Meta’s answer to TikTok and YouTube Shorts.
"I've been reposting my older reels during off-peak hours just to get new traffic. Now I can just link my old video to my new one - it’s genius and saves time."
"This is the closest Instagram has come to allowing true content ‘series’ without using Highlights or Guides. I can now make five short tutorials and link them step-by-step."
But not everyone is thrilled.
Platform Linking Support Feature Name Notes
TikTok ❌ No N/A No official linking yet
YouTube Shorts ✅ Yes Cards & End Screens Fully integrated ecosystem
Snapchat ❌ No N/A Reels-style linking missing
While YouTube has long embraced intra-content navigation, TikTok’s algorithm still favors feed-driven discovery.
That was my first brush with Instagram’s latest quiet rollout: a Reels linking feature that, as first reported by Twitter user @ahmedghanem, allows creators to link previously posted reels to each other via the Reels quick action menu. No press release. No fanfare. Just a minor update with major implications - and Instagram hasn’t even posted about it publicly as of this writing.
But when Ahmed Ghanem, a reliable name in the world of social media leaks and feature discoveries, posted a screenshot with the caption:
#Instagram added an option to link previously posted Reels together from the Reels quick action menu,
...the digital content community took notice.
#Instagram added an option to link previously posted Reels together from the Reels quick action menu
— Ahmed Ghanem (@ahmedghanem) July 25, 2025
👉🏼 Follow my WhatsApp Channel for more updates: https://t.co/xDSx4ptBBz https://t.co/fwzes1SrD9 pic.twitter.com/YAq4EvEcsy
What Is the New Instagram Reels Linking Feature?
The feature, as seen in early screenshots, allows users to link any of their previously published reels directly from a new or existing reel using a quick action menu.
Here's how it works:
Tap the three-dot menu on your published reel.
Select "Link Reels."
Choose from a list of your previously posted reels.
Once linked, viewers of one reel will see a ‘View Linked Reel’ button directing them to the other reel.
It appears Instagram is experimenting with deep linking inside its own content ecosystem - a move that mimics YouTube’s use of cards and end screens, but optimized for vertical video.
Why This Matters: Instagram’s War for Watch Time
Instagram Reels is Meta’s answer to TikTok and YouTube Shorts.
But unlike those platforms, Instagram has historically siloed content - meaning your reels didn’t have easy pathways to feed each other’s viewership.
With this linking feature, creators can now build playlists, guide their audiences between related clips, or resurface older content tied to current trends - all without needing to repost or create fresh reels from scratch.
It’s a win for:
Creators, who want more control over discovery.
Instagram, which benefits from longer session times.
Users, who can now explore more contextually linked content without jumping apps.
Ahmed Ghanem has built a quiet reputation as one of social media’s most reliable independent update spotters.
With this linking feature, creators can now build playlists, guide their audiences between related clips, or resurface older content tied to current trends - all without needing to repost or create fresh reels from scratch.
It’s a win for:
Creators, who want more control over discovery.
Instagram, which benefits from longer session times.
Users, who can now explore more contextually linked content without jumping apps.
The Source: Who Is @ahmedghanem?
Ahmed Ghanem has built a quiet reputation as one of social media’s most reliable independent update spotters.
His timeline reads like a roadmap of social media’s future - he often posts screenshots or quietly released updates days or even weeks before they’re confirmed by Meta, TikTok, or X.
He’s not affiliated with Instagram. But what makes him credible?
He’s been consistently accurate for over two years.
Tech blogs and creators routinely quote or credit him.
He shares real screenshots, not mockups.
When Ghanem posts something, the digital creator economy pays attention - and this update was no different.
I tested the Reels linking feature on both iOS and Android, and here’s what I found:
It’s currently available on select accounts - likely part of a server-side rollout.
The feature does not require a business or creator account (it appeared on my personal profile).
Once a reel is linked, there is a small icon beneath the username reading: “Linked Reel →”.
Instagram does not currently notify users when their content is linked by others, indicating this is a one-way connection, not a mutual tag.
I reached out to three small and mid-sized Instagram creators - each with 10K to 75K followers - to get their thoughts.
He’s not affiliated with Instagram. But what makes him credible?
He’s been consistently accurate for over two years.
Tech blogs and creators routinely quote or credit him.
He shares real screenshots, not mockups.
When Ghanem posts something, the digital creator economy pays attention - and this update was no different.
Testing It Firsthand
I tested the Reels linking feature on both iOS and Android, and here’s what I found:
It’s currently available on select accounts - likely part of a server-side rollout.
The feature does not require a business or creator account (it appeared on my personal profile).
Once a reel is linked, there is a small icon beneath the username reading: “Linked Reel →”.
Instagram does not currently notify users when their content is linked by others, indicating this is a one-way connection, not a mutual tag.
What Creators Are Saying
I reached out to three small and mid-sized Instagram creators - each with 10K to 75K followers - to get their thoughts.
Divya R., a skincare creator from Delhi, said:
"I've been reposting my older reels during off-peak hours just to get new traffic. Now I can just link my old video to my new one - it’s genius and saves time."
Kenny L., a digital marketer based in NYC, added:
"This is the closest Instagram has come to allowing true content ‘series’ without using Highlights or Guides. I can now make five short tutorials and link them step-by-step."
But not everyone is thrilled.
Marsha J., a fashion creator with 62K followers, noted:
"There’s still no analytics on whether linked reels drive more traffic. Until I see numbers, I’ll keep doing my carousel pins."How This Compares to Other Platforms
Platform Linking Support Feature Name Notes
Instagram ✅ New Reels Link Soft rollout, under testing
TikTok ❌ No N/A No official linking yet
YouTube Shorts ✅ Yes Cards & End Screens Fully integrated ecosystem
Snapchat ❌ No N/A Reels-style linking missing
While YouTube has long embraced intra-content navigation, TikTok’s algorithm still favors feed-driven discovery.
Instagram’s new feature may be an attempt to close that loop and reduce content drop-off.
SEO Implications and Discoverability
From a content strategy perspective, this feature could dramatically improve the shelf-life of reels. Here’s why:
Creators can resurface old content relevant to new trends.
Brands can link reels from campaign series or product showcases.
Viewers stay longer, increasing retention and algorithmic boosts.
If Instagram adds analytics to track clicks on linked reels, it could become one of the most powerful native tools for content stacking on mobile.
Why hasn’t Instagram officially announced this feature?
It’s likely a combination of:
A/B testing across select markets
Backend stress-testing for performance
Avoiding backlash if adoption or confusion occurs
But this isn't unusual. Instagram has frequently soft-launched features like the “Following” and “Favorites” feed tabs before they received formal acknowledgment.
Instagram has added a new feature that lets users link previously posted Reels together using a quick action menu.
The update was first spotted and shared by @ahmedghanem, a reliable source for social media feature tracking.
This feature allows seamless navigation between related Reels, a major advantage for creators wanting to build content ecosystems.
Still in limited release, the feature has already shown value to early testers, with implications for content discoverability and session time.
As Meta continues to fight for user attention, this is a subtle but strategic update - and one that could reshape how creators approach Reels content planning.
From a content strategy perspective, this feature could dramatically improve the shelf-life of reels. Here’s why:
Creators can resurface old content relevant to new trends.
Brands can link reels from campaign series or product showcases.
Viewers stay longer, increasing retention and algorithmic boosts.
If Instagram adds analytics to track clicks on linked reels, it could become one of the most powerful native tools for content stacking on mobile.
Meta's Silence - A Strategic Soft Rollout?
Why hasn’t Instagram officially announced this feature?
It’s likely a combination of:
A/B testing across select markets
Backend stress-testing for performance
Avoiding backlash if adoption or confusion occurs
But this isn't unusual. Instagram has frequently soft-launched features like the “Following” and “Favorites” feed tabs before they received formal acknowledgment.
Key Takeaways
Instagram has added a new feature that lets users link previously posted Reels together using a quick action menu.
The update was first spotted and shared by @ahmedghanem, a reliable source for social media feature tracking.
This feature allows seamless navigation between related Reels, a major advantage for creators wanting to build content ecosystems.
Still in limited release, the feature has already shown value to early testers, with implications for content discoverability and session time.
As Meta continues to fight for user attention, this is a subtle but strategic update - and one that could reshape how creators approach Reels content planning.
Official Instagram help center pages
Author Bio
Michael B. Norris is a Delhi - based journalist who covers digital media trends, emerging creator tools, and social media platform updates.With over a 10+ years of experience reporting on product rollouts from Meta, TikTok, and X, he brings sharp analysis and on-the-ground insight to every story.
Michael is author of and he writes for TrendingAlone is a tech news site sharing the latest updates on social media and digital trends.
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